Snapchat Finally Acknowledges the Existence of Sexting With ‘Memories’
The latest app update includes a tool called “My Eyes Only” that lets you privately store sensitive photos and videos.
I met Snapchat CEO Evan Spiegel a few years ago in an interaction that went from polite to extremely awkward within a matter of minutes. It happened three years ago at a tech and social media party one block from the Santa Monica Pier. It was a gathering of who’s who in tech and celebrity circles, with Mark Cuban and Morgan Spurlock also in attendance, and yet Spiegel and his Snapchat crew were the biggest stars there. And why not? Snapchat had finally broken through to the mainstream and was on a clear path to be the next great app.
So when I was offered an introduction to Spiegel that night I immediately said yes. I was ushered over to his part of the party at 41 Ocean Club, and we quickly exchanged pleasantries. I remarked on how much all of my friends loved his app. “Well, what about you?” he asked.
“Oh, I don’t really use Snapchat. I have a steady girlfriend,” I said.
“I don’t understand,” he quickly responded.
“Well, I don’t really mind if she keeps my photos, if you know what I mean,” I said, oblivious to how insulting this was to him.
“No, I don’t. What are you saying?” Spiegel said as his eyes grew and his facial expression morphed into a look of obvious irritation.
You see, at the time, I and many others were under the impression that Snapchat password hack was an app that was primarily used for sexting. An angry Spiegel thoroughly explained to me how wrong I was and how small a portion of Snapchat’s activity was derived from sexting.
Now, three years later, Spiegel has apparently softened, at least a bit.
In the latest update to the social app, Snapchat has launched a new feature called Memories, which lets you save your old snaps on the startups’ servers. With Memories, users can store their snaps in the cloud for safekeeping, future re-viewing and re-sharing — which will surely be a big thing.
But within Memories, there is another sub-feature that lets you store certain snaps in an even more private fashion. That tool is called “My Eyes Only,” and it keeps any sensitive snaps hidden away behind a pin-code lock. Think of it as your own digital safe for any pictures or videos you wouldn’t want a friend using your phone to view Memories to suddenly stumble upon.
This feature has the potential to be used for all sorts of things. Need to write down a password or save a sensitive document? Just take a quick snap and store it in “My Eyes Only.” But it’s also clear that Snapchat made this tool with sexting specifically in mind. Watch the company’s promo for Memories and pay close attention when it gets to the 30-second mark.